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“Pyto didn’t just automate our lead qualification, it fundamentally upgraded our sales motion. We nearly doubled our conversion efficiency, scaled AI coverage to almost 100% of inbound leads, and enabled our teams to focus purely on high-value opportunities.”
The Challenge
SumUp faced a familiar problem: their sales teams were losing opportunities simply because they couldn’t prioritize or qualify leads fast enough. Sales reps spent hours chasing unresponsive leads, slowing speed-to-lead and limiting overall efficiency.
“It was clear we needed a smarter, faster approach,” says Sahana Bommanagouder.
The goal was to respond to leads instantly, increase conversion rates, and free sales reps to focus on high-value opportunities, creating a faster, more predictable sales motion.
Why Pyto
Compared to other solutions, Pyto stood out immediately:
- Revenue impact, not just automation: Pyto helps drive measurable results.
- Easy integration and consistent performance: the AI solution was ready to deploy without months of in-house development.
- Strategic partnership: Pyto’s team is responsive, proactive, and collaborates to find the best long-term solutions.
“Building in-house would have taken months of development and constant tweaking, with no guarantee of scale or performance. Pyto gave us an out-of-the-box, battle-tested solution that was reliable from day one.”
Implementation & Experience
The rollout started with a pilot, where the AI handled 10% of inbound leads. Pyto provided clear documentation, guided configuration, and helped optimize AI scripts.
- Setup was fast and smooth, exceeding expectations.
- Collaboration during rollout was strategic and proactive, not just reactive.
- Continuous optimization allowed the AI to handle calls efficiently, using structured scripts for fast qualification.
“Pyto doesn’t just say yes to requests, they help us think strategically and find the best solution for each challenge.”
Results & ROI
The impact was immediate and measurable:
- AI coverage expanded from 10% to 97% of inbound leads.
- Lead-to-opportunity conversion improved from 12% to 23%.
- Sales reps now focus exclusively on qualified leads, freeing hours previously spent chasing unresponsive prospects.
- SumUp gained better pipeline quality.
“Nothing else comes close in terms of immediate ROI and measurable impact. Pyto’s expertise, AI accuracy, and scalability made them the clear long-term choice.”
Scalability & Future Readiness
Pyto proved highly scalable:
- Seamlessly integrated increased lead volumes and new geographies.
- Adapted to growing sales requirements without adding complexity.
- Passed SumUp’s enterprise-level security and compliance review.
“We’re extremely confident Pyto will keep up as our volumes grow. Their roadmap, expertise, and adaptability give us full confidence in the solution’s scalability.”
How the Conversion Engineering team worked with SumUp
- A dedicated Conversion Engineer owned agent performance with SumUp’s sales operations team.
- Weekly tests on the agent’s script, call timing and retry sequence.
- Monthly reviews of connection, booking and conversion rates.
- Each new country launched with an agent adapted to the local language and market.
The Takeaway
Pyto allowed SumUp to transform its sales motion by automating lead qualification while keeping human teams focused on closing deals. By combining AI efficiency with strategic partnership, SumUp now enjoys:
- Faster speed-to-lead
- Higher conversion efficiency
- Scalable, predictable sales operations
- A collaborative, expert support team